Shahla Babayeva
Baku,Azerbaijan
shbabayevaa@gmail.com
About me
Entrepreneur and growth-driven leader with a strong background in marketing, data analysis, and business strategy. Founder & CEO with hands-on experience in building and scaling startups, developing go-to-market strategies, and driving revenue growth. Skilled in leveraging data-driven insights, stakeholder management, and product innovation to create impactful business solutions. Proficient in market analysis, fundraising, and process optimization, with expertise in tools like Excel, SQL, Power BI, and Snowflake. Passionate about turning ideas into thriving ventures and shaping the future of digital marketing and business growth.
Baku, Azerbaijan
Baku Electronics
01 / 2025 – 04 / 2025
CRM & CX Specialist
Develop and optimize customer relationship management strategies to enhance user engagement and retention.
Analyze customer data and feedback to improve the overall customer experience and satisfaction
Implement automation and personalization strategies to streamline communication and increase efficiency
Collaborate with cross-functional teams to refine customer journeys and drive business growth
Baku, Azerbaijan
CRELIFT
10 / 2024 – Current
Founder & CEO
Lead the development and growth of a digital platform connecting businesses with content creators.
Oversee brand strategy, go-to-market execution, and product development to drive traction.
Manage a cross-functional team, ensuring smooth app development, marketing, and user acquisition.
Build partnerships and onboard users, continuously refining the platform based on market feedback.
Baku, Azerbaijan
ASILI Limited
01 / 2024 – Current
Co-founder & CEO
I design and execute innovative marketing campaigns across various platforms, driving brand awareness, customer engagement, and the growth of ASILI, a vintage fashion brand focused on sustainability and individuality.
I lead product curation and oversee business operations, ensuring exclusive offerings while effectively managing the team and optimizing budgets
Prague , Czechia
NEORIS
01 / 08 / 2022 – 01 / 07 / 2024
Business Analyst
As a Business Analyst at NEORIS, I have been responsible for conducting data mapping and analysis for process standardization projects at CEMEX, utilizing tools such as Excel, SQL, Power BI, Snowflake, ERP systems (SAP and CRM).
Additionally, I contribute to improving company culture and internal processes by designing surveys, analyzing data, and creating informative communications materials such as newsletters and visibility magazines for various stakeholders including top management of CEMEX.
Baku, Azerbaijan
VarYox Culture and Art Platform
02 / 2021 – 01 / 07 / 2023
Business Analyst
I have successfully planned and executed fundraising initatives, managed project budgets, and collaborated with stakeholders to ensure efficient project implementation and reporting.
I have also conducted research, monitored project outcomes, and done data analytics to inform project planning and improvement, and to build relationships and drive impactful results.
Ankara , Turkey
Pink Life Solidarity Association
02 / 2019 – 11 / 2019
Resource Development and International Relations Coordinator
I was responsible for planning and executing fundraising initiatives, managing project budgets and collaborating with stakeholders to ensure effective project planning and reporting, risk mitigation.
I conducted needs assessments and performed project evaluations through comprehensive both qualitative and quantitative research and data analysis. By leveraging data-driven insights, I contributed to informed decision-making processes and enhanced project outcomes.
Ankara , Turkey
Flying Broom Association
02 / 2018 – 11 / 2018
Paid intern
I conducted needs assessments, research, and data analysis to inform project improvements, secure funding through proposals and budgets, and enhance the organization's advocacy and program strategies.
I have managed stakeholder communication, social media content creation, and representation at events, effectively increasing visibility, engagement, and collaboration with partners and funders.
Education
Education
Prague , Czechia
09/2021 – 07/2023
Master of Arts, Public and Social Policy
Charles University Final grade: 1.19 (1.00 is maximum)
Ankara , Turkey
09/2017 – 02/2021
Bachelor of Applied Science, Sociology
Middle East Technical University Final grade: 3.67
Training
Certifications
Data-Driven Decisions with Power BI
Coursera
Agile PM 202 - Introduction to Agile Project Management
Udemy
Google Digital Marketing and E-Commerce
Genesys Cloud CX Certification Program
Cemex University
Language Skills
Education
Mother tongue(s):
Azerbaijani , Turkish
Other language(s):
English
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Russian
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Digital Skills
Education
Microsoft Office: proficient user of Word, Excel and Powerpoint
| Data Analysis (Python) | SPSS | SAP SD, SAP MM | Snowflake | CRM | Power BI | SQL